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My  Code of Professional Ethics

This code governs the conduct of my coaching.

By Dafiny Alves  

  Explain and ensure that, prior to or at the initial meeting, my coaching Client(s) understand the nature and potential value of coaching, the nature and limits of confidentiality, financial arrangements, and any other terms of the coaching agreement.

  1. Always conduct me to the highest levels of ethics, integrity, accountability and responsibility.

  2. Treat all clients and potential clients with absolute dignity, confidentiality and respect as free and equal individuals.

  3. Maintain the good reputation of coaching and counselling.

  4. Comply with both the spirit and the letter of any agreements made with clients, potential clients, and professional colleagues.

  5. Make commercial agreements with clients and potential clients that are fair and will respect all parties to such agreements.

  6. Represent true levels of status, title, competence and experience in order not to mislead, misrepresent or defraud.

  7. Clearly state to clients and potential clients, the terms of any commercial agreement.

  8. Make no un-realistic claims or implications of the services provided.

  9. Respect the absolute rights of clients’ confidentiality except as expressly permitted by the client or potential client in writing or as required by law.

  10. Recommend different coaches or resources when these will be more appropriate to the clients’ needs.

  11. Do not offer professional information or advice that you know to be confidential, misleading or where the accuracy is beyond your competence to assess.

Comply with all laws of the UK.

12.Ensure that all advertisements and promotional materials, whether verbal or written, are legal, decent, truthful, honest and in compliance with the requirements of the UK Advertising Standards Authority.

13.Make a copy of this Code freely available to clients if they request

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